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21st January 2012

Quote reblogged from みたいもん！クリッパー with 37 notes

もちろん反対意見もあるでしょうが、私が戦略広報で失敗した時の原因を突き詰めていくと、多くは「露出量の不足」（Critical Mass／クリティカルマスに達しない）に行き着きます。
— 「ステルスマーケティング」と「マーケティング」の25の境界線を戦略広報の視点で考える | AdverTimes（アドタイ） (via mitaimon)

Source: advertimes.com

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